Marketing for experts
by professionals who understand them
Are you looking for evidence-based marketing and communications advice?
Would you like the data to back it up?
How about growing your business with an approach that’s tailored to your needs and your audience?
We can help
"The Plain Speaking Health team has a very diverse skill set combined with a really deep knowledge of marketing."
- Anthea Goslin
Director of Clinical Services, Active Rehabilitation Physiotherapy
Our clients are medical specialists, clinicians, entrepreneurs and researchers. Every day, they draw on evidence to give potentially life-altering advice to patients and clients. Having first-hand experience ourselves, we understand why our clients expect the same evidence-based approach from us.
We understand our clients must put out information that is not just clear, it must be correct. Mistakes or misrepresentation can damage the client and harm the reader.
Although business development, marketing and communications aren’t sciences, it’s right to expect your agency to base its advice on evidence. You should insist that there is rigour behind marketing recommendations. And it’s understandable that you want to see the data afterwards.
How else can you know what’s worked?
CEO & Founder
Plain Speaking Health was founded by Bethan Perel.
Bethan is a originally a physiotherapist who has worked within hospitals and community practice. Beyond a practitioner’s grasp of Ahpra restrictions on marketing, Bethan understands the clinician’s desire to help patients and to improve the system; and she understands the researcher’s desire to have their research funded, their findings understood and the right people taking action.
As a business, we are excited about growing Australia’s healthtech ecosystem because of the potential benefits of digital health advances to all.
Bethan gives our clients a multi-dimensional view of business growth, marketing and communications. As well as being a clinician herself, Bethan is an MBA with consulting experience for PwC and Queensland Health. In addition, she directed the strategic planning, marketing and innovation portfolio for a physiotherapy business employing more than 100 team members across five outpatient sites and three hospitals. She can talk your clinical language, as well as translate business and technology strategy into plain language to make it easy for you.