Reaching and creating excitement in audiences for healthtech entrepreneurs
Expert marketing and communication to customers, stakeholders, investors, employees and future talent.
As a healthcare entrepreneur, you’ll eventually want to put your business in front of as many excited customers as possible. That’s what we do. But even if you’re pre-launch, you still have audiences to impress. Maybe it’s investors — current or next round. Perhaps it’s the developers you’d like to attract to the team.
We can help
Smart marketing
Healthtech businesses grow from ideas.
Those ideas may need to be validated in the market as quickly as possible, or sheltered until the time is right expose them to the sunlight. That means you need a healthtech marketing agency that knows the difference between innovation and invention, and when to shout and when to keep your IP under wraps.
As a marketing agency that knows the healthcare and the tech markets, you can bring us in early enough to think big and make plans — without worrying about protecting your ideas.
We also understand that every dollar spent on marketing is a dollar that could be spent a hundred other ways. It’s why our recommendations are always informed by data. That way you can weigh every decision for its impact. And with smartly crafted packages, you always know where you are with your investment.
Influential communications
Clarity of communication can be vital to the business, which is why you need us — because we speak health, tech and finance.
Customers — current or future — aren’t your only audience. Investors want to know how you’re spending their money. Top talent wants to know why they should come to work for you. Raising capital or growing could mean generating visibility of your roadmap locally or internationally.
We can design and implement a clear communications strategy for your stakeholders and investors — present and future. While your offer to the market might be brand new, every product benefits from experienced communicators who know how to apply — and adapt — proven methodologies to launch and grow products.
Taking the work off your plate
You’re busy. We get that. You want an agency that you’ll want to stick with, so you don’t have to explain yourself over and again. You want a team that’s willing to learn your business, to meet your people and to work smart. That way, your marketing and communications agency will be taking work off your plate, not sending you jobs to do.
That’s why we’ve put a broad and experienced team together. We’re not “just” marketers and communicators with access to skills in everything from copywriting to video production. We have clinical experience. We’ve worked in medical research organisations. We’ve worked in technology. Our team is fast and intuitive — able to go the maximum distance on the information, checking for approval when necessary, but working as autonomously as possible.
And we’re connected. Every day, we’re working with clients in all the corners of healthcare. Every day, we’re talking to their patients and stakeholders. If there’s a conflict, we’ll tell you, but more often we see the synergies between clients and make introductions.
Tactics for tech marketing
Your B2B audience might not be impressed by fancy websites (or your investors might not think that’s where the money should be going). It might be that making the right connections on LinkedIn or an email newsletter to the influential is a better fit for you. Alternatively, your communications strategy might be concentrated on captivating pitch decks.
Smart marketing, whether it’s B2C or B2B, is about fitting the tactic to the strategy. It’s not about getting maximum exposure, when that might not be what you need at this stage. Smart marketing understands where you’re trying to get to then uses expertly crafted communication to grease the track that will get you there.
Smart marketing is also about creating assets. That might be a brand that doesn’t need reinventing as you grow or pivot. It might be a library of images, diagrams and artwork that you can reuse so you’re not paying to reinvent the wheel. Perhaps it’s slide decks that are easy to adapt to different audiences.
Services
Our communications and marketing services for healthtech businesses include:
- Automation for marketing and communications
- Brand Strategy
- Business consultation
- Corporate and internal communications and implementation
- Digital marketing
- Email campaigns
- Explainers
- Grant applications
- Graphic design
- LinkedIn management
- Media and communications training
- Medical Illustration
- Online courses
- Printed collateral - brochures, etc
- Project management
- Search engine optimisation (SEO)
- Scientific, technical and communication diagrams and artwork
- Social media
- Videos
- Video Grant Applications
- Websites
